Qu’est-ce qu’une marque blanche ?
White-label software is simply software that is purchased from a service provider by a company and then rebranded as its own. In most cases, white label software is purchased from software-as-a-service (SaaS) companies that lease the rights to their software or do so over an agreed-upon subscription term.
White-label branding offers companies a host of benefits, including reduced production costs and energy consumption.
Another advantage of white-labeled software is that businesses can provide a comprehensive solution to their clients without the need for development expertise.